Marketing Pathway Associate in Arts

Behind every great product is a great marketing plan, put together by a marketing professional. With this in-demand associate degree you’ll get started down a path of learning to study market trends, conduct consumer research, craft media plans and know the difference between ROI, KPI and SEO.

Related Programs

Getting Started: Fall Term

Aug. 19:  Application

Aug. 26:  Classes Begin

Other Important Dates »

Why Seminole State?

  • Affordable tuition: Earn a state university education at about half the cost.
  • Small class sizes: With classes of 30 or less, you don’t have to learn in an auditorium.
  • Online degree option: The courses for our A.A. degree are offered in person and online, so you can study when and where you want. 
  • Seamless transition: With your A.A. degree, you can stay at Seminole State to continue your progress toward a bachelor’s degree in a high-demand field.
  • Guaranteed transfer: Earn your A.A. here, and take advantage of guaranteed admission to UCF or one of Florida’s other state universities for your bachelor’s.
  • More than 100 University Transfer Pathways: Take prerequisite courses for majors in various fields from accounting to theater.
Marketing Pathway
Type: Associate in Arts
Major Code: MARK-AA
CIP: 1192401010

Program Description

Available Course Course Not Offered Spring 2025
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Principles of Financial Accounting
3
Credits
This course introduces the student to the theory and practice of financial accounting. Topics include the accounting cycle, analysis of financial statement transactions, financial statement preparation, accounting for assets, liabilities, equities, revenues and expenses. Accounting for entities, including partnerships and corporations is introduced.
Principles of Managerial Accounting
3
Credits
This course introduces the student to the use of accounting information by managers. Topics include the use of accounting information for planning and control, capital investment, performance evaluation, decision-making, cash flow statements and financial statement analysis.
Computer Applications
3
Credits
This is an introductory course in computer applications that focuses on the effective use of word processing, spreadsheet, database and presentation software programs. Students will gain a fundamental knowledge of Microsoft Office 365 and learn skills that have practical applications in real world business situations. This course utilizes lectures and hands-on computer exercises.
Principles of Economics (MACRO) Gen Ed Core
3
Credits
In this course, students will learn the foundations of macroeconomics as the branch of economics concerned with how decision-making, in an environment of scarcity, maps onto the aggregate economy. Students will examine theories and evidence related to the following core set of topics: national income determination, money, monetary and fiscal policy, macroeconomic conditions, international trade and the balance of payments, and economic growth and development. This course partially satisfies the writing requirement of S.B.E. 6A-10.030. This class satisfies the General Education State Core Social Science/History requirement for degree seeking students.
Principles of Economics (MICRO)
3
Credits
This course deals primarily with economic problems. Emphasis is given to markets, production functions, economic role of government, agricultural problems, labor-management relations, imperfect competition, interest and capital, economic security, international trade and finance and economic development. This course partially satisfies the writing requirement of S.B.E. 6A-10.030.
Concepts of Calculus
3
Credits
This course is a study of Differential and Integral Calculus of algebraic, exponential and logarithmic functions with applications to business analysis. It is designed to provide the student of business and social sciences a course in applied calculus. This course is not intended for the student who is required to complete the calculus series.
Statistical Methods I Gen Ed Core
3
Credits
In this course, students will utilize descriptive and inferential statistical methods in contextual situations, using technology as appropriate. The course is designed to increase problem-solving abilities and data interpretation through practical applications of statistical concepts. This course is appropriate for students in a wide range of disciplines and programs. Topics include descriptive statistics, probability and probability distributions, estimation, confidence intervals, hypothesis testing, two-sample inferences, and correlation and regression. This course satisfies the General Education State Core Mathematics requirement for degree seeking students and is the gateway course for majors in the Statistical Reasoning pathway. It is recommended that students without college-level math credits have completed a secondary-level course in Geometry, Algebra 2, Precalculus, Calculus, or Statistics with a grade of a “B” or higher before taking this course.

*MAC 1105 OR MAC 1114 OR MAC 1140 OR MAC 1147 OR MAC 2311 with a grade of "C" or higher, or sufficient score on placement test is a required prerequisite for MAC 2233.

Total Credits: 60

Gen Ed Core   Denotes that a class is a State of Florida General Education Core Course.

Beginning in the 2022-23 academic year and thereafter, students entering associate in arts, associate in science or associate in applied science, or baccalaureate degree programs must complete at least one (1) course from each of the general education subject areas listed in this section prior to the awarding of their degree. Please refer to this catalog's Graduation Requirements section for specific requirements on the General Education Core Courses .

Civic Lit   Denotes that a class counts toward the course Civic Literacy Requirement.

The State of Florida requires that all students graduating from Seminole State College of Florida and other institutions in the Florida College System (FCS), as well as from any State University System (SUS) institution, fulfill a Civic Literacy Competency requirement prior to submitting an Intent to Graduate form in the term they plan to graduate. Requirements vary based on admit term and program. Please refer to this catalog’s Graduation Requirements section for specific requirements on the Civic Literacy Proficiency Requirement.

Foreign Language Proficiency

Per Florida Statute 1007.25, "Beginning with students initially entering a Florida College System institution or state university in 2014-2015 and thereafter, coursework for an associate in arts degree shall include demonstration of competency in a foreign language." Please refer to this catalog's Graduation Requirements section for specific requirements on Foreign Language Proficiency.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a college credit certificate, you’ll find reasonable tuition and great value. And to us, that’s scholarly.

In fact, a full-time college education at Seminole State is more than $10,000 less each year than most state universities.

Go For Less.


Tuition and Fee Comparison*

 Seminole StateUFFSUUCF
Tuition and Fees$3,131$6,380$5,666 $5,954 
Room and Board-0-$12,120
$13,474 $12,542 
Books and Supplies$1,000$1,260$1,200$1,200
Total$4,131$19,760$20,340$19,696

For more information on Seminole State's tuition and fees, please see the current fee schedule.

* Tuition costs are based on the current academic year for in-state students living on campus. Dorm fees, meal plans and book expenses are estimates based on cost of attendance information provided by the State University System of Florida. Lab fees and other fees that may be assessed at the time of registration may be viewed in the College fee schedule. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.