In this course, students will learn to use Quickbooks, a computerized accounting software program. Selected topics include setting up a company, setting up and modifying a chart of accounts, tracking invoices and customer payments, entering and paying bills, tracking inventory, using banking features and preparing financial reports. Lab fee required.
This is an introductory course in computer applications that focuses on the effective use of word processing, spreadsheet, database and presentation software programs. Students will gain a fundamental knowledge of Microsoft Office 365 and learn skills that have practical applications in real world business situations. This course utilizes lectures and hands-on computer exercises.
In this course, topics of current interest are presented in group instruction.
This course focuses on the application of financial practices for the entrepreneurial venture. The student will be able to analyze and evaluate the various sources of funding available for small businesses, become conversant in financial terminology, understand, prepare and analyze financial statements and prepare a loan proposal. The student will be able to describe and explain the importance of working capital and cash management. The student will be able to identify financing needs, establish credit policies and prepare forecasts of estimated cash flows, start-up costs, revenues and expenditures for the first two years of the entrepreneurial venture.
This course identifies individual strategies for personal, long-term financial health. Students learn how to plan to achieve financial goals, budget effectively, manage credit and save, invest and build wealth and protect assets. Home ownership, retirement planning (401K's, mutual funds, stock and bond investments), tax and estate planning and insurance alternatives are fundamental features of this course.
This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace.
This is a travel/study course combining preparation on campus, travel and study in the discipline of business. Content is variable depending on the program in which the student enrolls and the specific topics to be covered. Students must be 18 years of age on or before departure. Permission of the instructor is required.
In this course topics of current interest are presented in group instruction.
In this course topics of current interest are presented in group instruction.
The purpose of this course is to explore the theories and practices relating to the management of human resources (HR). The role of the human resources department will be discussed regarding its role in the corporate organization as well as meeting personnel corporate goals and objectives. The course will also explore HR's relationship with functional departments, departmental supervisors, as well as middle and executive management. The principles of job analysis, job description, job skills, recruitment and selection techniques, motivation and performance evaluation will be explored in depth.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn internship credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn internship credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn internship credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This course is a study and analysis of the role of sales in today's economy. Emphasis is on sales techniques and applications of sales principles. Sales management and operation are also studied in the course.
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.
This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.
