This course provides the essential knowledge of how contemporary organizations create and communicate value to build and maintain customer relationships while benefiting the organization and its stakeholders. Students will review the impact of marketing on business revenue, the relationship of marketing to other organizational functions, and the development of marketing plans and strategies in domestic and international marketplace settings.
Prerequisite or corequisite: GEB 3213 for Business Information Management students only. No prerequisites or corequisites for Management and Organizational Leadership students.
Terms Typically Offered:Fall, Spring, Summer
Credits:3.00
Textbook information will be available online for each term's courses 45 days prior to the first day of classes
for the term.
The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide
Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public
institutions. Seminole State controls the description, credit and content of its own courses.
